Long Drive, W3

Place Name

Something a joke name, since it is a reference to a golfing term referring to the competitive sport where success is derived by hitting a golf ball the farthest. This is one of a cluster of streets whose names were inspired by golfing references after they were laid out on the site of the former Acton Golf Course, which was founded in 1896 on land belonging to the King-Church family. In 1919 Acton Urban District Council made a compulsory purchase order for the acquisition of 59 acres of land owned by Major F W King-Church to be developed for housing. Over the years development expanded and the course was eventually completely built over. In early March 1920 it was reported: “Sunday marked the closing down of Acton Golf Links after 24 years. There was a big muster of members for the final days sport in ideal conditions. Afterwards, members were seen packing up their belongings and taking them home. It was estimated that over 200 removed their clubs on Sunday. On Saturday night a final dinner was held to mark the occasion, the chair being occupied by the captain G W Hall. About 58 members thoroughly enjoyed the items of an excellent menu provided by Mr & Mrs Hitchings, club stewards. During an interval the whole party adjourned to the links to vent their feelings. Effigies representing the ‘Superior Landlords’ were lit amid cheering. The party then returned to enjoy a capital programme of music.”

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