Endeavour Square, E20

Place Name

Stratford underwent a huge amount of new development ahead of the 2012 London Olympic Games. Many new streets were created and named after this global celebration of sport. In this instance: “An earnest, prolonged and industrious effort to achieve a goal.” A outline of the name explains: “Stratford exemplifies endeavour – from the industrial heritage of the area, the efforts of the 2012 Olympic and Paralympic athletes, to its status as one of the world’s largest and most impressive examples of urban regeneration. The name celebrates the shared efforts of the many people involved to create the Stratford of today.”



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