Eastbourne Road, SW17

Place Name

Originally a small fishing village, Eastbourne’s transformation into a fashionable seaside resort began in the 19th century, when the 7th Duke of Devonshire, William Cavendish, played a pivotal role in its development. He envisioned the East Sussex town as a refined resort and invested heavily in its architecture and layout. As a result, the town is known for its wide, tree-lined streets, grand hotels, and well-preserved Victorian and Edwardian architecture.  It is named after the ancient Bourne stream and settlement that developed into the town. The name Eastbourne means east of the Burne. This is one of ten streets running north-south sandwiched between Links Road and Seely Road which were named after consecutive letters of the alphabet running from A to J. They were laid out on Tooting Golf Course around the 1910s. Each named for a place in Britain, and most, but not all, after seaside towns. Alphabet streets were a popular device of developers when naming large estates, allowing them to pick traditional names that were popular with home buyers and create a uniformity, without having to put too much effort in.

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