Place name
This was originally Prospect Row when it was laid out in 1866, it was changed sometime before 1914. William Haliday (also spelt Holliday and Hollidaie) (sometime around 1565 – February 14, 1624) was an alderman and Mercer of London, whose eldest daughter and heiress Ann, married Sir Henry Mildmay. Born in Gloucester he sent to London, probably in the 1580s, where he served an apprenticeship in the Worshipful Company of Mercers, which controlled the city’s fancy textiles industry. He later took part in the Duke of Cumberland’s expedition to the Azores. His success as a mercer brought him a great deal of wealth and influence and in a survey of 1611 he held an old house on the south side of Newington Green (later to become the former Mildmay Nurses’ Home on the site) with an orchard and a piece of pasture ground behind called The Park, an area of 44 acres whose southernmost boundary extended almost to Balls Pond. His cousin Sir Leonard had been a founder of the East India Company and in 1621 he himself was elected governor and chairman, a position he held for the remaining three years of his life.
