Named in reference to the London 2012 Olympics Games, evoking the values of freedom embodied in the Olympics and Paralympics. East Village was built on the site of the former Athletes’ Village which was redeveloped on former industrial land. This was laid out on a former brick field which later had a coach repair shed built over it. Stratford underwent a huge amount of new development ahead of the 2012 London Olympic Games. Many new streets were created and named after this global celebration of sport.
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